Everything You Need to Know About PRONOVIAS Bridal

Are you on the hunt to find the perfect wedding dress for your big day? One of the most important, and exciting, aspects of planning your wedding is deciding on the perfect wedding dress! As part of Loverly’s Wedding Dress Diaries Series, we’ll be walking you through everything you need to know about designs from PRONOVIAS.

pronovias wedding dresses

2019 Atelier Pronovias Collection (image courtesy of Bridal-Times.com)


Everything You Need to Know About PRONOVIAS Wedding Dresses

Based in Barcelona, PRONOVIAS is one of the most well-known names in bridalwear because they have dressed clients globally for over 50 years. The brand’s point of pride is their consistent and careful attention to craftsmanship so that every bride feels like a goddess on their special day.

A Brief History Of PRONOVIAS

The brand started out in 1922 as a prestigious, family run store called El Suizo in Barcelona that specialized in lace and silk fabrics. In 1964, the family business turned into PRONOVIAS when it produced its first ready-to-wear bridal line. In 1977, the company branched out into international markets and making an appearance in North American stores in the 90s. It has a flagship store in major capital cities around the globe and currently has more than 4,000 points of sale in 105 countries. The brand is headed up by Hervé Moreau, who has served as Artistic Director since 2013. All of the brand’s dresses are made in Spain.

Which Brands Are Under The PRONOVIAS Umbrella?

PRONOVIAS has several collections that also cover evening wear in addition to bridal wear – Atelier Pronovias, Pronovias, Pronovias privee, Pronovias one, Pronovias plus, Pronovias separates, Pronovias petite and its Pronovias x Kleinfeld line. The Atelier Pronovias line is the premier, made-to-measure collection that is shown during bridal fashion weeks. The Pronovias, Pronovias privee, and Pronovias one collections are off-the-rack lines; privee produces princess gowns but one is more modern. PRONOVIAS is the only brand we know who has collections that cater specifically to fuller figures and petite sizes, which we think is amazing.

How Much Do PRONOVIAS’ Wedding Dresses Cost?

PRONOVIAS wedding dresses start at $3600 and can go up from there.

What Is Their Size Range?

PRONOVIAS designs come in a wide range of sizes but the Atelier Pronovias line is specifically made to your measurements by the brand’s ateliers.

Where Can You Buy a PRONOVIAS Wedding Dress?

The brand has a flagship store in New York City located at 14 E. 52nd Street but has retail partners everywhere. To locate a store near you, click here.

How Would You Describe The PRONOVIAS Bride?

The PRONOVIAS bride is elegant and beautifully sensual so she loves the brand’s sexy, flattering fit.

What Popular Wedding Dress Trends Does PRONOVIAS Foresee in 2019?

Today’s brides are far savvier than clients in the past – they’re going to know what kind of silhouettes and embellishments they want right from the get-go so it will be up to designers to surprise them. PRONOVIAS’ recent “Art of Bridal” collection showcased out of the box designs and employed color to surprise and delight brides.

What is the Most Popular PRONOVIAS Dress?

Since the brand is a global one, the most popular dress varies by country. Lace is a popular PRONOVIAS fabric and the brand’s lace looks are sure to attract attention.

pronovias wedding dresses


5 Fun Facts About PRONOVIAS

  1. 1. Hervé Moreau, the brand’s Artistic Director, spent 15 years at Jean-Louis Scherrer and another three at the haute couture Matsu Fashion House from Japan before joining Pronovias.
    2. The brand’s runway shows include jaw dropping looks and the occasional Victoria’s Secret Angel. Models like Devon Windsor, Romee Strijd, Cindy Bruna and Irina Shayk have walked in past shows.

3. Celebrity Maria Menounos famously wore a PRONOVIAS gown for her New Year’s Eve wedding in 2017.

4. The brand is an Instagram heavyweight, being one of the first bridal companies to use influencers in its marketing campaigns. It currently has 1.2 million followers, make sure to follow them @pronovias.

      1. 5. The company also has a female CEO, Amandine Ohayon, who joined PRONOVIAS in 2018. #GirlBoss
Ready to find the perfect PRONOVIAS wedding gown for your big day? Browse Wedding Gowns