• Kellee Khalil, Founder & CEO

    Kellee Khalil, an Entrepreneurial Studies Graduate from USC, is Lover.ly’s fearless leader. Kellee started the company after realizing firsthand the inefficiencies of the wedding industry. She moved to NYC, invested her post-grad savings and launched Lover.ly in February of 2012. Prior to founding Lover.ly, Kellee ran Business Development at Be Inspired PR, the leading PR firm servicing the luxury wedding market. Kellee brings a high level of leadership, vision, and a strong understanding of the tech industry, while providing the team with instrumental enthusiasm and support.

  • Peggy Fry, President & COO

    Peggy Fry was most recently President at AddThis the largest 3rd party social engagement platform on the web and mobile reaching 1.4B uniques. Prior to AddThis Ms. Fry was VP of Ad Sales for Netflix where she developed and launched an online and offline targeted advertising platform for the entertainment community. Her career in digital media began in 1995 and in 1997 she joined AOL to launch their advertising and business development business in Southern California. Peggy is active in supporting women in technology as both an investor and advisor to several female founded companies and through organization such as Girls Who Code.

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